Seleziona una pagina

Link interni di un sito web: come usarli per fare SEO

Posted by AndreaMarciante
On 21 Giugno 2017

E se i link interni di un sito web fossero come delle meravigliose pennellate di colore?

Avete mai provato a pensare il vostro sito come una grande parete da dipingere?
Attenzione, non intendo imbiancare, ma proprio affrescare ovvero disegnare forme il più reali possibile e avere cura della prospettiva indicando un punto di fuga valido. I personaggi saranno le pagine e la prospettiva sarà rappresentata dalla corretta gestione dei link interni. L’idea, per quanto stimolante ma parecchio assurda, mi è venuta leggendo un articolo di Francesco Margherita, SEO con ogni lettera maiuscola, che suggeriva un cambio di prospettiva nella realizzazione di un sito web: da Developer a Interior Designer. Da qui sono partito per quest’analisi sulla gestione dei link interni di un sito web.

Ecco, iniziamo a pensare al nostro sito come un’opera d’arte! Anzi, esageriamo: facciamo finta che il nostro sito web sia la “Scola di Atene” di Raffaello. Una scuola di Atene opportunamente modificata per essere letta dai motori di ricerca. Bene, iniziamo.

In un articolo di qualche tempo fa ho parlato di operatori di ricerca messi a disposizione dallo stesso Google, soffermandomi particolarmente sul Site: che fornisce l’elenco completo delle pagine indicizzate di un sito. Questo strumento, non solo aiuta a capire se effettivamente lo spider, che si muove nella grande tela, sia riuscito a trovare una pagina, ma fornisce anche un’interpretazione credibile dell’importanza che le stesse hanno per big G.

Immaginiamo di vendere mobili in cartone (l’esempio non è affatto casuale e vedremo il perché presto). Immaginiamo di voler posizionare per bene un prodotto o l’intero shop online. Site: aiuta a capire da dove dovremo partire.
Molto spesso, un sito trascurato o mal gestito, presenta dei risultati di ricerca simili a questo elenco:
miosito.it
miosito.it/cookies
miosito.it/modalita-di-spedizione

Praticamente una catastrofe. Se infatti è assolutamente normale trovare in prima posizione la home page, non lo è altrettanto trovare sul podio pagine policy o disclaimer assolutamente inutili per ogni tipo di business. A meno che non si vendano biscotti “cookies”. In questo caso dimentica cosa ho appena scritto. Avevi ragione tu!

Ma cosa c’entra la Scuola di Atene? In effetti nulla, ma è un ottimo esempio per capire come concetti quali prospettiva e punto di fuga possano essere applicati anche alla realizzazione di una buona struttura in ottica SEO.

Link interni di un sito web

Link interni di un sito web

  • Il punto di fuga è rappresentato dallo spazio tra Platone e Aristotele, proprio oltre l’arco che si trova in fondo. In quel punto, posto al centro dell’opera, non possiamo non collocare la home page del nostro sito;
  • Le singole pagine sono rappresentate dai vari personaggi posti intorno, come un universo apparentemente disordinato di contenuti;
  • In alto, sempre al centro, le tre pagine che dovrebbero rappresentare il core business dell’azienda, in pratica il motivo per cui le persone dovrebbero cercarci;
  • Le linee colorate non sono dei laser ma i link interni di un sito web ottimizzato bene;

I link interni di un sito web non dovrebbero mai essere messi a casaccio e possiamo avere una visione d’insieme utilizzando lo strumento per i webmasters di Google. In pratica succede spesso questo: pagine inutili vengono tenute nel top menu o nel footer e quindi ripresentate in ogni pagina del sito. Parliamoci chiaro, nessuno di voi metterebbe nel footer la pagina di una sedia in cartone o di un tavolo.

Come riequilibrare i link interni di un sito web?

Innanzitutto, qualora la situazione fosse simile a quella dell’esempio, raccomando di inviare una Sitemap .xml dove si specifica la priorità delle varie pagine. Se non sai come fare dai un’occhiata a questo!

Qualora non dovesse bastare, e di solito non basta mai, ti consiglio di rivedere la struttura dei link interi del sito. Scegli le pagine che maggiormente ti interessa avere in SERP (istituzionali,  lo shop, un prodotto, le faq) e agisci come per la Scuola di Atene. Fai in modo che dalla home e dalle pagine interne partano diversi link verso quei contenuti, mantenendo un equilibrio costante tra ciò che davvero è utile e ciò che non lo è.

Per eliminare tutto quello che non è utile, mantenendo intatta la mappa dei suoi link in uscita (metti che la pagina “spedizione” link da menu o da contenuto la pagina shop)  ti consiglio di risolvere con il meta tag robots scegliendo l’opzione “NOINDEX FOLLOW“. Con NOINDEX diciamo in pratica che quella pagina deve esserci ma che si può anche trascurare di portarla in SERP. Con FOLLOW permettiamo allo spider di “prendere atto” dei link in uscita, seguendoli verso le pagine di destinazione.

Come vedete, i link interni di un sito web dicono molto di più di quanto possa apparire. Abbandoniamo dunque la pittura bidimensionale ed entriamo nell’era della prospettiva.

 

Facebooktwitterredditpinterestlinkedinmail

Related Posts

Comments

177 Commenti

  1. devadmi

    In addition to the core functionality, the utility also includes a simple user interface with a design that is elegant and yet easy to use. For example, the application has a built-in help feature that provides you with quick tutorials on how to manage the tool properly.

    A similar app is Syncfusion PCSCHEMATIC Viewer for MAC, which is a standalone utility for viewing PCSCHEMATIC Automation and PCSCHEMATIC Electronics designs in the popular Mac operating system.

    Computer simulation is necessary for designing a control circuit. And if you want to view the results of your http://www.accessribbon.de/en/FrameLinkEN/top.php?out=portal&out=https://dinglaceca.weebly.com

    6add127376 devadmi

    Rispondi
  2. haldali

    2.0
    ■ foo ui albumart
    ■ Assorted banding sample data already in foobar2000’s audio catalog.

    Fish in a barrel is a wise saying. The same is true about incremental video encoding. You can expect a third generation of MPEG2 decoders to include product features like these. And the second generation decoders? They already have them. I just hope foobar2000’s two and a half year old decoder isn’t http://bazarweb.ru/bitrix/rk.php?goto=https://apitphybo.weebly.com

    6add127376 haldali

    Rispondi
  3. jamwin

    It is not a program with incredibly impressive features, however, so you may want to take a look at other programs with similar functionality.Q:

    Ace Editor – Inserting a string to a file

    I have an Ace Editor and when my requirement is open a file and add a string to that file (in memory),
    my content is

    ….

    javascript is :
    this.editor.model.setContent(this. https://hansgalhonu.weebly.com

    6add127376 jamwin

    Rispondi
  4. reygsamu

    They are total charming icons from which you could cheer yourself with. The collection contains 12 lovely and cute images of chocolate candies in different poses. You can make different i…

    Chocolate Hearts is a beautiful icon collection which contains 12 nice chocolate icons for you to celebrate the Valentine with your love. They are total charming icons from which you could cheer yourself with. The collection contains 12 lovely and cute images of chocolate candies in different poses. You can make different icon blends using these icons in https://prinensalo.weebly.com

    6add127376 reygsamu

    Rispondi
  5. reygsamu

    They are total charming icons from which you could cheer yourself with. The collection contains 12 lovely and cute images of chocolate candies in different poses. You can make different i…

    Chocolate Hearts is a beautiful icon collection which contains 12 nice chocolate icons for you to celebrate the Valentine with your love. They are total charming icons from which you could cheer yourself with. The collection contains 12 lovely and cute images of chocolate candies in different poses. You can make different icon blends using these icons in https://prinensalo.weebly.com

    6add127376 reygsamu

    Rispondi
  6. godycom

    If you have a program that won’t work, check if it can run in Windows XP mode.

    The above is a joke.
    Most people think that XP is a years-old product. Its not. It was around in late 1995 or sometime in 1996.
    Windows XP is a major product of Microsoft, and many of the products released before it are “old” in today’s standards. It was relatively new in 2000, but its not https://paporimen.weebly.com

    6add127376 godycom

    Rispondi
  7. gotzchr

    Certainly, Squirrel’s update rates reveal that Ground Squirrel is great for individuals who don’t know anything about coding, but it’s easy to at least display the conceptualities of programming.

    If the common definition of pornography is an image or video formed for the purpose of arousing sexual desire, the word may no longer be appropriate when we’re dealing with virtual reality (VR) content, as virtual porn has become a reality. And that’s no https://baseballthinkfactory.org/?URL=https://zoppglicolor.weebly.com

    6add127376 gotzchr

    Rispondi
  8. wenchan

    Molimentum Quick is an excellent tool to quicken your workflow and come up with the concise notes and tasks you need for your business.

    Winner – Top Developer Award (Large project)

    Molimentum Quick is an intuitive piece of software, that makes you save the information you need for your business, project or organization.

    It is a list manager that features two types of entries: notes and passwords.

    Storing various types of info in notepad-like http://emailmarketing.humano2.com/am/Click.asp?id_contacto=8270194&id_entity=8277780&dominio=8165540&client=CLEANTMP&link=https://tiodolsoni.weebly.com

    6add127376 wenchan

    Rispondi
  9. birrai

    It can be found in the all-new Windows 10 installation. You can find it through the Start Menu in the system tray. Just click its small, red circle and then launch a calendar that is pre-populated with a list of dates so that you can see what’s going on at the moment.
    Desktop.Calendar.Tray.OK is also available in the Windows 8.1 and can be installed for free.
    ⓒ 2018 OSDN Own Work ヅ https://unikma.ru/bitrix/rk.php?goto=https://trimertorsi.weebly.com

    6add127376 birrai

    Rispondi
  10. elefayg

    After synchronization of the text itself, you must synchronize the background. In FurySync, this can be done by these actions:
    Select a video and it will be displayed by default in the visualization. Thus, just click on a subtitle to have it synchronized. If you have saved a text as a background, it can be played then.
    Within the visualization grid, click in the fields containing the time that you want to mark. They will then be synchronized. To synchronize the first https://wuangus.cc/go.php?url=https://houchidanpea.weebly.com

    6add127376 elefayg

    Rispondi
  11. elayjase

    ScummVM also runs on Linux, OS X, Unix and other platforms so the app is portable.
    Read the full ScummVM review

    1:Rated 3.8 out of 5 by 7
    reviewers.

    Rated 4 out of 5 by Alien142 Compatible Games – Until ScummVM 2.0
    I got ScummVM 2.0 recently. I have been playing many of the same games I played before I purchased the latest version of the software. I http://www.scriptssoftware.com/link.php?url=https://mautashandpoun.weebly.com

    6add127376 elayjase

    Rispondi
  12. balcol

    If you need an alternative to lookup-man, try other programs from the same author that have a similar interface and functionality (on the homepage we found all alternatives listed).

    SYLK is a program for synchronization of Microsoft Outlook email folders and is free. We would like to know if the same thing is possible for Outlook tasks. It is impossible to synchronize tasks between workstations since it is web-based application.Mechanical properties of iliac crest bone. https://predtiwebhau.weebly.com

    6add127376 balcol

    Rispondi
  13. yitkafl

    Besides viewing videos, the app comes with a section for everything related to YouTube, such as the playlists that you can create, while you may also add an appropriate subtitle.
    Saving time
    Depending on your version of Windows, you may download the most recent versions of the app with just a single click of a button.
    Along with the new device, you can also check the compatibility of the feature you wish to use through the compatibility list, right after downloading the app.
    If http://www.103.kz/iframe/?id=10357093&ref=http://beta.ckan.org/uploads/user/2022-04-27-040655.211976agencasinosv388.html&url=https://mispaeflavde.weebly.com

    6add127376 yitkafl

    Rispondi
  14. gervale

    Hyperclipper is a supporter of muting copyrighted material, and it handles the settings for multiple games at once and keeps user settings up-to-date automatically through APIs.

    Supported games
    Battlefield V
    Skyrim
    Warzone
    Rocket League
    Assault Brothers
    Warframe
    React
    Counter-Strike: Global Offensive
    CS: GO
    FIFA 19 (PS4)
    COD Mobile

    Supported capture cards
    Only for PC
    Any https://www.bausch.kr-3Ewww.bausch.kr-%3Eatlas.Monaxikoslykos@www.bausch.kr-3Eatlas.Monaxikoslykos@www.bausch.kr-3Eatlas.Monaxikoslykos@www.bausch.kr/ko-kr/redirect/?url=https://ryahylire.weebly.com

    6add127376 gervale

    Rispondi
  15. alystal

    This application comes with a 30-day trial period, so you can give it a test run and see whether it adds value in the long run.A model of the enteric nervous system that explains the contractile interactions of acetylcholine, dopamine and serotonin.
    Entorhinal, vagal and spinal innervation of the circular muscle layers of guinea-pig gut (jejunum and ileum) has been found in preliminary experiments to have markedly different responses to https://www.keemp.ru/redirect.php?url=https://ventcenmevi.weebly.com

    6add127376 alystal

    Rispondi
  16. blafab

    By now, it’s the free and 100% portable XLS editor that stands out from the rest.

    Advantages:
    User-friendly interface
    Adequately sized
    Supports Unicode
    Compatible with XLS, XLSX and XLSM

    Disadvantages:
    No support for PDF export
    It is not a full Excel alternative

    See also
    LibreOffice (software) – Another open source office suite which actually runs on Linux http://cse.google.vu/url?q=https://micphiterfau.weebly.com

    6add127376 blafab

    Rispondi
  17. chafeor

    The free version of this Mac OS X application supported Mac OS X v10.4 (Tiger) and later as well as Mac OS X 10.3 (Panther) and Mac OS X 10.2 (Jaguar)
    You can download Kernel for BKF from MacUpdate…

    In this tutorial, we will show you how to transfer files and folders quickly between two Mac devices over Wi-Fi.
    Steps you can follow to do this … https://wiclehomen.weebly.com

    6add127376 chafeor

    Rispondi
  18. omardayv

    This report, once saved, can be updated without any further intervention by the operator.
    The configuration of WinCybercafe Internet Cafe Software is very intuitive. You can choose the method to start the software, define the connection and define the payment method. All settings will be sent back to the server allowing the administrators to make further changes from the central computer.
    WinCybercafe Internet Cafe Software sells for $1,399.

    WinCybercafe Internet Cafe Software is https://maps.google.co.kr/url?sa=t&url=https://leidownvicu.weebly.com

    6add127376 omardayv

    Rispondi
  19. chekarm

    Figure 1 The Graph window looks much like Figure 4 in the Core Temp manual and includes support for “speed steps”.

    Figure 2 The Model graph shows the percentage loaded per core and running CPU speed. The maximum CPU speed is displayed on the upper left hand side.

    Figure 3 CPU Load Notifier is a handy little window that pops up and notifies you when CPUs are busy.

    Figure 4 This isn’t necessary, but the Grapher lists all the cores and https://storage.googleapis.com/paloodles/upload/files/2022/05/XJY1e9zFdMLeGxesBjQC_19_805dfb2bd0cbafc3232a4c841d3e0279_file.pdf 05e1106874 chekarm

    Rispondi
  20. pevpaz

    Q:

    Empty JSON when running js function in inline HTML node

    I’m setting up a small time lapse recorder using HTML and Javascript. I would like to know why the request JSON function doesn’t return anything, and on debugging I also notice that there is no data in the source. The link to the code is here:
    The project https://www.bausch.com.my->si.mplisticholem.e.l.l.o.w.l.u.n.c.h.r.o.o.m.e@www.bausch.com.my/en/redirect/?url=https://kurditi.com/upload/files/2022/05/MCedbfpxVlOapL7aGcJf_19_2eac6ded648b5b6cf8b1dbe9c9fc1feb_file.pdf 05e1106874 pevpaz

    Rispondi
  21. neddyuki

    However, the fact that RegFileExport can only run with a registry file or in cases of trouble with an existing one can be limited. If your system is in fine condition, you could also save time and download this utility directly to your hard drive.
    If it’s popular among users, you could also develop this type of tool using the.NET Framework. There, you could make it even more powerful and available to more people.
    Sponsors, partners and affiliates
    All information provided https://wakelet.com/wake/UCCuEt1f0qu7frpFtcl_D 8cee70152a neddyuki

    Rispondi
  22. kaslaw

                                                   

    “If you are like me, it takes a LOT of patience to learn.NET. Now I have been using it for nearly 6 years! If you get stuck, these are my.NET resources, and if you are clear minded you will find that getting lost was all the…

    “If you are like me, it takes a LOT of patience to learn.NET. Now I have been using it for nearly 6 years! If you get stuck, these are http://maps.google.ml/url?sa=i&url=https://wakelet.com/wake/8oQTNu80Fl7uvla8lrufu 8cee70152a kaslaw

    Rispondi

Invia un commento

Il tuo indirizzo email non sarà pubblicato. I campi obbligatori sono contrassegnati *